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Connect2India Pvt. Ltd.
Connect2India is the first and only India focused integrated platform that provides credible and holistic view on Indian SMEs, and complements those with competitive insights, trade intelligence, business tools, expert resources, digital presence and global promotion to build a complete solution for SME needs.
Although the domain was very corporate and all competitors big players in the market having a very dual tone style guide, in fact some of the did not have a style guide but used very corporate colors. We tried to stand out from them in terms of branding as well. We went for a multi-color theme wherein all the colors chosen where either related to trust, loyalty or business.
We ended up making an emailer, one of its kind which not only was an attention seeker but had a high conversion rate as well.